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Google reveals its design principles

It's official: Google thinks flatter and simpler is better

It's official: Google thinks flatter and simpler is better

To ensure a strong brand identity, every organisation needs a design style guide (opens in new tab), to ensure that all its visual assets adhere to consistent principles. And that applies just as much to the planet's biggest company, Google, as anyone else.

Since January 2012, under the leadership of team manager Christopher Bettig and design/project lead Roger Oddone, Google has been working on creating a solid, yet flexible set of guidelines for using its visual assets for both its vendors and its own designers. And it's now released the results.

As you can see from the extracts shown here, Google's been very much influenced by the current flat design (opens in new tab) trend, but there's also a huge amount of detail on everything from recommended colour combinations to typography at small sizes. You can see the full guidelines, which cover product icons, logo lockups, user interface icons and illustrations here (opens in new tab). It's a fascinating read for any designer - how does it compare to your company's style guide?

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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