Lambie-Nairn, the brand-building design company is so titled after its founder, Martin Lambie-Nairn. He created the iconic Channel 4 logo that ushered in both an era of edgy broadcasting and the age of computers as a creative tool in broadcast some 25 years ago. But Lambie-Nairn isn't about computers or even television. It's about branding. Along with a longstanding history of work for the BBC, it also counts O2, Electronic Arts, The History Channel and among its clients. They all benefit from the company's philosophy to "create brands that engage people and business".

"That philosophy really encompasses three aspects," explains Lambie-Nairn's creative director, Adrian Burton. "We define what a brand will look like, we determine how it behaves and ultimately, therefore, influence the way people feel about it." Design director Sophie Lutman adds, "It's about pulling out the unique quality of that brand or organisation, and then highlighting it so that you can engage with it, both internally and externally."

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