Creating a striking and iconic brand (opens in new tab) that's going to catch the eye takes a lot of work. Whilst some go for the sleek and minimal approach, others aim for the fun and colourful. Here, Johanna Roca (opens in new tab) and Jason Little (opens in new tab) created this quirky branding for research agency Social Soup (opens in new tab).
"The new Identity for Social Soup comes alive with the abundant personalities of its community," they explain. "Through colour and a rich library of expressions, accessories and decorations, the Social alphabet is a friendly filter that gives genuine personality to any piece of communication."
"From signing up, to the package delivery and the final feedback loop, the Social Soup community are engaged. Playful language, personal avatar creation, a plethora of light-hearted communications and a variety of products to test, keep people talking, recommending, and coming back for more." One thing's for sure – we love it.
Have you seen any inspiring branding recently? Let us know in the comments box below!
