Social Soup puts the fun back into branding

Inspiration
By published

Cute characters and fun type takes centre stage in this branding project.

Social soup branding

Adorable characters welcome in any new client with this fun branding

Creating a striking and iconic brand that's going to catch the eye takes a lot of work. Whilst some go for the sleek and minimal approach, others aim for the fun and colourful. Here, Johanna Roca and Jason Little created this quirky branding for research agency Social Soup.

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Sammy Maine
Sammy Maine
Freelance writer

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.