The third way: corporate design

Let's play a quick game. Skim through your regional copy of the Yellow Pages and take a stab at how many companies are listed there. Now multiply that number by all the other regional issues of Yellow Pages in the UK. Then multiply that number by the number of countries on the planet. By now, your calculator will be gasping for relief. There are literally millions of businesses worldwide. Irrespective of what their business happens to be, these companies are linked by one common imperative: the need to reach out directly to their customers. And that's where you come in.

Corporate design accounts for an overwhelming majority of work in many graphic designers' portfolios. It comes in two flavours: corporate identity and branding, and promotional work. In simple terms, corporate identity and branding exists to create and maintain the public image of a business. The consumer has to know right from the off that product X is produced by company X. Then, once your core identity has been established, fun stuff like promotional literature will take your brand message forward to build desire for your products and make sure that consumers appreciate what your brand 'means'. Branding consistency is vital. Giving out mixed messages is a crime punishable by mass defection by your consumers.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.