W+K Tokyo

"The work comes first", says Wieden + Kennedy Tokyo's creative director Eric Cruz. It's a bold, muscly ethos in keeping with an advertising agency based in one of the most fiercely business-centred cities in the world. But W+K Tokyo have, in only 10 years, reached an enviable point where they are working with some of the world's strongest brands, with Honda and Google two of their most recent clients.

For those two companies to entrust their delicately controlled images to any design company is a testament to W+K Tokyo's standing in the Asian advertising world. Despite being based in Japan, they're insistent they're not a Japanese agency - though the company was set up to service Japan and the Asia Pacific region. Instead, as art director Shane Lester tells us, "We talk a lot about hybrid. We have a multicultural perspective and people in our office who bring a fresh viewpoint to our clients' problems." This is also, as Cruz says, "reflected in the way we have structured the office, fusing an ad agency, a design studio, a think tank and a record label into a new kind of creative studio."

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