James Jarvis

Although he's made nearly 100 vinyl toys, the first thing we have to get straight about James Jarvis is that he doesn't see himself as a 'Character Designer'. At least, not with a capital C and a capital D. Characters are undeniably important to him - he's co-founder of designer-vinyl stalwart Amos Toys, after all - but they're just a part of something bigger and more complex.

His artistic output has been vast. James Jarvis illustrations have appeared in everything from obscure skateboard catalogues to The Face and Vogue. He works regularly with Nike, and has done projects with Sony and Nokia. He's sent gallery shows to Japan, and his recent projects include a series of T-shirt designs for St¼ssy and a snowboard graphic for Burton. In some respects, his recognisable approach is almost a brand in itself, and companies that work with him often do so because he is who he is.

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