We recently revealed the final shortlist of 10 – and are now delighted to announce our winner: Falmouth graduate Paddy O'Hara (opens in new tab), with his strikingly simple but effective design that uses a glass of lemonade, surrounded by lemons, to represent how exceptional new talent stands out from the crowd.
O'Hara suggested die-cutting the lemons with a yellow page beneath, but after some discussion the idea developed into a screenprinted lemon zest 'fragrance burst', applied by our finishing partner Celloglas (opens in new tab) – giving the New Talent issue a refreshing citrus twist.
Of course, following in the footsteps of the scratch-off silver latex Money issue and the glow-in-the-dark Global Design issue, we simply couldn't pass up the opportunity to film the finishing process on O'Hara's cover in action...
Applying the lemon zest fragrance
As Celloglas (opens in new tab) marketing director Steve Middleton explains, the concentrated lemon zest fragrance is mixed one-part-to-five with varnish, and then screenprinted onto the covers.
Tiny microbes of fragrance are released into the air when you rub the area, for a zesty lemon-fresh scent.
We were hugely impressed with the calibre of entries to our cover design contest, and hot on the heels of Paddy O'Hara was the very talented Marija Tiurina (opens in new tab), whose skilfully rendered illustration of a young designer hatching from an egg immediately caught our eye.
It was a close call for the overall winner, with both designs demonstrating very different strengths. O'Hara's smart concept had strong newsstand impact, and could be taken to the next level with a print treatment; Tiurina's illustration style couldn't be more different, trading flat vector shapes for intricate detail – and instantly communicating this topic.
So... we commissioned Tiurina too. And you can see her final design adorning the opening spread of the New Talent issue's Special Report, an in-depth round-up of the very best graduates from 2014's degree show season.
The New Talent issue, featuring both Paddy O'Hara's zesty lemon-scented cover and Marija Tiurina's beautiful feature opener, is on sale 24 July – two more reasons not to miss it.
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