Getting into advertising

In the battle for the hearts and minds of modern consumers, creativity has become the weapon of choice for self-conscious brands. And while this job becomes increasingly dif. cult as audiences grow ever more critical, new opportunities for advertising have arisen. As traditional mediums have fractured and new ones enter the fray, advertising strives even harder not to look like advertising. For the creative professional, there's rarely been more potential.

But despite these changes, one thing that seems to remain constant is the seemingly stoic approach taken by the industry to newcomers. This is one field which will never knowingly tolerate anything less than the best from its talent. Unfortunately, knowing what constitutes the best isn't always that easy and the aforementioned fracturing isn't helping the situation either.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.