Image of the day: Keyhub by Aki Ishikawa

Computer Arts: Tell us about the project ...
Aki Ishikawa: This is a school project I did at Shillington College in London. It's branding and stationery design for a real estate agency that offers buyers a "one office, multiple locations" approach. Regardless of which branch you walk into, you can discuss any property for sale, no matter where it's listed.

CA: How did you put the piece together?
This was a two-day brief, to create the logo, and I spent another two-three days creating the stationery. It was challenging to represent their "one office, multiple locations" approach, and still look corporate and innovative as well. I took lot of time thinking about the company itself, how they would like appeal to potential and existing customers, word mapping, brainstorming and sketching thumbnails.

CA: How did you get into design?
AI: I'm originally from Japan but I moved to Australia when I was 18, and worked at a small printing company in Melbourne as a prepress. After printing millions of business cards, I thought I'd like to be a designer rather than a printer. Then, I decided to take this short course in London. London has been my biggest. It's like a big maze with lots of treasures. I'd to make something simple, but still twisted in an interesting way. When I make designs, I want them to be memorable rather than good looking. During my time at school, I normally carried a little notebook with me and did sketching, thumbnailing, brainstorming on the bus. For me, it was the best place to come up with the ideas.

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