When you think of a fashion shoot, the first thing you'd think about is the clothes. We would have never imagined that the models would be dressed head to toe in light but that's exactly what London based advertising and art photographer Atton Conrad (opens in new tab) has done.
The series entitled 'The Futures Light' was Conrad's first step into including light painting (opens in new tab) in his work. "It started with light trails, but grew far beyond that," he explains. "As I developed my methodology and custom designed 'light brushes' I realised that the techniques could give me incredibly fine control over light and texture, to an almost hyperreal result."
"I have always been known for my classic lighting, and still take great pleasure in it, but this took it a completely fresh direction." We've certainly never seen anything like it before.
[via Gizmodo Australia (opens in new tab)]
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