Part three: the best logos of 2013 so far, as chosen by design experts

The third part in our series of blog posts looking at 2013's best, most inspirational logo designs takes in the year's biggest trends, most creative branding work and biggest identity projects, as chosen by our panel of world-leading logo designers

Ben Marshall, creative director, Landor Associates

This was actually done by Landor – but not me personally, before my narcissism starts to show. The identity for the Queen Elizabeth Award for Engineering features an abstract E. It has a depth to it: a physical construction, with an energy within. This sounds like 3D frippery, but is done with a degree of restraint suitable for a Royal commission. Having said that, engineering can be, literally, awe inspiring. What goes into constructing a new bridge or engine is mind-boggling to a dunce like me, so the identity also has an unleashed side that demonstrates this. I must say, it has a rather nice old school, one-colour version too, for the purist in me.

As an appendix to that identity creation, the design of the award itself came from the same idea: tasked with making engineering more visible and engaging to a young audience, the solution was to create an online space for them to design the award itself. Again, the logo and its inner particles became the tools from which aspiring engineers could construct their creations. As such, the identity literally gets people involved.

Queen Elizabeth Prize for Engineering by Landor

Queen Elizabeth Prize for Engineering by Landor

Joe Duffy, creative director, Duffy & Partners

Our design for Mall of America is a logo that evolves into so much more. It's a symbol that respects their 20-year history, while evolving into a brand language that speaks to their complex brand experience. It’s always different, yet always the same.

Mall of America by Duffy & Partners

Mall of America by Duffy & Partners

Chris Kline, design director, the Partners, New York

In my opinion, this year has been a little dull in logo releases. Nothing that's ground-breaking has made an impact here in the States ( or, at least, a positive impact). My favorite for the last six months is Oklahoma Contemporary by Saffron Consultants.

I come from middle America, a state similar to Oklahoma. So this is a surprising rebranding considering the typical approach to identity design and branding in these areas. This identity is a confident, bold step for an organisation that's connecting with its audience in a uniquely provocative way for this region. The subtle concept of connections is interesting, and it references how the museum is connecting its audience, to great art and design from around the world.

Oklahoma Contemporary by Saffron Consultants

Oklahoma Contemporary by Saffron Consultants

If you want to see more of the best logo designs of 2013, check out part one and part two in our series covering the most inspirational logo designs, as chosen by our panel of experts.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.