The top 5 reasons creative people fail

We creatives can be a fragile bunch. The harder we come with our ideas, the harder we fall when those ideas fail. And the agency world can be a ruthless arena, from interviewing for your first job after art college to pitching a campaign to a CMO or creative director.

Furthermore, in social media marketing, the consumer ends up being your harshest (and most valid) critic. When something you created for a brand fails on a social channel with 40 million followers, you feel the sting instantly.

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Rick Albano was the creator of trailblazing surfing blog Sissyfish, an A&R associate at Warner Brothers Records, part of the legitimate team and a copywriter for Nike before becoming executive creative director for Swift.