By matching pixel data with image downloads, stock image library Shutterstock (opens in new tab)'s data team have identified the latest colour trends (opens in new tab) for 2015 in this report (opens in new tab).
Based on images downloaded from the service around the world, the four colours that have grown most in popularity this year are, in Shutterstock's own words:
- #01B1AE: contains mainly green colour, considered cyan and a cool colour
- #2e1a47: contains mainly blue colour, considered a dark pastel violet colour
- #40c1ac: contains mainly green colour, also considered cyan and a cool colour
- #1F2A44: contains mainly blue colour, considered a very dark desaturated blue
In case you don't know every Pantone colour off by heart, you can see examples of these chart-topping hues below, along with a global breakdown of the most popular colours.
As you can see, shades of blue and green predominated in 2015 according to Shutterstock. But do these results marry with what you're seeing in your design work, and the wider world? We'd love to hear your views in the comments!
You can see the full report, including interactive map illustrating the global breakdown, here (opens in new tab).
Like this? Read these!
- 8 ways the use of colour in branding is evolving (opens in new tab)
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- How to choose a colour scheme for your logo design (opens in new tab)
