This kids' smartwatch branding is wonderfully weird

Google Fitbit Ace LTE brand identity created by Koto
(Image credit: Google/Koto)

For many of us, smartwatches have become an everyday essential – whether you're tracking your steps or taking calls – but for the younger generation, wearable tech doesn't typically have the same appeal. Rewriting the narrative, Google has introduced the Fitbit Ace LTE, a playful wearable aiming to "move a generation of gamers" with its immersive gameplay and vibrant design.

When it comes to Apple Watch alternatives, Fitbit is a firm crowd favourite, so it's no surprise that Google has expanded its reach to the next generation. With a focus on fun, energised and dynamic design, the Ace embodies a playful spirit, proving that thoughtful, creative design makes all the difference when appealing to Gen Alpha.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).