This kids' smartwatch branding is wonderfully weird

Google Fitbit Ace LTE brand identity created by Koto
(Image credit: Google/Koto)

For many of us, smartwatches have become an everyday essential – whether you're tracking your steps or taking calls – but for the younger generation, wearable tech doesn't typically have the same appeal. Rewriting the narrative, Google has introduced the Fitbit Ace LTE, a playful wearable aiming to "move a generation of gamers" with its immersive gameplay and vibrant design.

When it comes to Apple Watch alternatives, Fitbit is a firm crowd favourite, so it's no surprise that Google has expanded its reach to the next generation. With a focus on fun, energised and dynamic design, the Ace embodies a playful spirit, proving that thoughtful, creative design makes all the difference when appealing to Gen Alpha.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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