I'm a sonic branding convert thanks to Leffe beer

Leffe new sonic branding
(Image credit: Leffe/JKR)

Beer brand Leffe is pushing the aural boundaries of the beverage industry after unveiling a new sonic brand identity. As the first of its kind, the new audio feature gives the brand a unique sense of individuality within the drinks design sphere, combining heritage with contemporary innovation. 

The most iconic brands each possess a one-of-a-kind quality that stands out from the crowd and Leffe's new sonic brand identity is no different. Honing in on the roots of its history, the new expansion creates a multi-sensuous user experience that transcends the confines of visual storytelling, encapsulating the unique taste of the famous Abbey beer in a rich and concise audio identity. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.