13 tips for designing modern characters

Whether designing for 2D, editorial, ad campaigns or games, adopting a mindful approach to character design is essential to fit with the changing times we live in. Understanding your audience, crafting a compelling story and knowing the limitations and possibilities of the diverse range of media platforms available can only open up the scope of possibilities for today’s character designers.

But how best to do so? We spoke to top designers and illustrators to discover how they create modern and vibrant characters that will stand the test of time.

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Founder & director of Inkygoodness, Lisa is a published writer and arts journalist, focusing on creative business, graphic art and illustration and design education. Her words have appeared in Computer Arts magazine, Creative Bloq, Digital Arts and IdN.