5 counterintuitive conversion tricks

Conversions are often a clear driver of profit. It’s no surprise then that keen developers religiously test their websites and put together data visualisation reports to find the design that drives the most conversions (a good website builder can help with this). While the process may seem simple enough, the key to higher conversions is not always intuitive.

Enter AI. Using the enormous power of artificial intelligence, it’s possible to test every idea a marketer could imagine, shedding light on the mysterious world of what makes people convert. Here are five counterintuitive findings uncovered by AI-powered conversion testing.

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Sam Nazari is the global head of solutions engineering at Sentient Technologies. He heads up the team that works with clients to help them integrate AI across their organisations.