"It's a very big deal to live outside of your own accent," shares Ogilvy's CCO

headshot of Dede Laurentino
(Image credit: Ogilvy)

André 'Dede' Laurentino is a Brazilian-born creative working as Ogilvy's chief creative officer in London. I caught up with him recently to talk about his career trajectory and what makes a good advert, but our conversation also touched upon the fascinating subject of what it's like to live abroad and speak another language, and how that affects creativity. 

Aside from Laurentino's agency work, he writes and draws, and has created short stories and a novel. He's also written TV series for Brazil's main network and had a column in O Estado de S. Paulo for a decade. I asked him more about his early career...

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.