Apple vs Samsung: which brand should you buy?

MacBook Pro and Samsung laptop on purple and yellow background
(Image credit: Future/Apple/Samsung)

Apple vs Samsung – when it comes to tech, this is one of the biggest battles of the current era. The two brands, headquartered in California and South Korea respectively, are the most popular smartphone vendors in the world. Both make popular tablets and laptops too. But which tech giant should you choose?

This decision is quite an important one to make, because once you've bought one device, you'll probably want to keep buying either Apple or Samsung from then on, keeping your phone, tablet and laptop all within the same ecosystem. This is usually because both brands have strong software and operating systems, which can be inconvenient (not to mention confusing) to switch between. 

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iPhone 14 Pro Max vs Samsung Galaxy S22 Ultra comparison
Header Cell - Column 0 AppleSamsung
DeviceiPhone 14 Pro Max Samsung Galaxy S22 Ultra
ReleasedSeptember 2022February 2022
Display6.7 inches (2778 x 1284)6.7 inches (3080 x 1440)
ProcessorA16 BionicSnapdragon 8 Gen 1 (USA); Exynos (Europe)
Operating systemiOS 16Android 12
Storage128GB-1TB 128GB-1TB
Battery4323 mAh5000 mAh
Cameras12MP main (f/1.9), 12MP ultrawide (f/2.4), 12MP telephoto (f/2.8) with 3x optical zoom, TOF 3D LiDAR scanner (depth)108MP (f/1.8) main, 12MP (f/2.2) ultrawide, 2 10MP telephoto (f/4.9) with 0x and 3x optical zoom
Dimensions160.8 x 77.6 x 7.85 mm163.3 x 77.9 x 8.9 mm
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Apple iPad Pro 12.9 2022 vs Samsung Galaxy Tab S8 Ultra
Header Cell - Column 0 AppleSamsung
DeviceApple iPad Pro 12.9 2022Samsung Galaxy Tab S8 Ultra
ReleasedOctober 2022February 2022
Display12.9 inches (2048 x 2732 pixels)14.6 inches (1848 x 2960 pixels)
ProcessorApple M2Qualcomm SM8450 Snapdragon 8 Gen 1
Operating systemiPadOSAndroid 12
Dimensions280.6 x 214.9 x 6.4mm326.4 x 208.6 x 5.5mm
Rear camera12 MP, f/1.8 (wide), 10 MP, f/2.4 (ultrawide); TOF 3D LiDAR scanner (depth)13MP, f/2.0 (wide), 6 MP, f/2.2 (ultrawide)
Front camera12 MP, f/2.4 (ultrawide)12 MP, f/2.2 (wide), 12 MP, f/2.4 (ultrawide)
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MacBook Air (M2, 2022) vs Samsung Galaxy Book 2 Pro comparison
Header Cell - Column 0 AppleSamsung
DeviceMacBook Air (M2, 2022)Samsung Galaxy Book 2 Pro
ReleasedJuly 2022April 2022
Operating systemmacOSWindows 11 Home
Display13.6-inches (2,560 x 1,664 pixels)13.3-inch (1,920 x 1,080 pixels)
ProcessorApple M2Intel Core i5-1240P
Dimensions304.1 x 215 x 11.3mm304.4 x 199.8 x 11.2 mm
Connections2x Thunderbolt 3 (USB-C), 3.5mm headphone jack, MagSafe 3 charging port1x USB-A 3.2 Gen 2, 1x USB-C 3.2 Gen 2, 1x Thunderbolt 4, 1x HDMI, MicroSD card reader, combi audio jack

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