"Brands that build up their identity will be the winners": Why branding should be at the centre of your marketing strategy in 2024

In an era dominated by the likes of social media, consumers are constantly surrounded by new brands. With more options than ever before to choose from online, the competition to perform well has become harder for small businesses (which are competing with big brands with the bucks to spend on the best logos). Business branding will play an important role in industry success in 2024. 

In 2024, branding should be at the centre of your marketing strategy, as it can increase revenue by 23% alone. Not only does a consistent branding strategy encourage recognisability in an omnichannel landscape, but it also fosters trust, loyalty and connection between brand and consumer.

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Dmytro Spilka

Dmytro is the CEO at the SEO, copywriting and content marketing agency in Solvid and the founder of the web analytics startup Pridicto. His work has been published in Shopify, Zapier, Make Use Of, VentureBeat, Mention, WordStream, BuzzSumo, and Campaign Monitor.