Design for good: 8 ways to use your creativity to make a difference

Design for good is not just a 'buzzy' phrase. Now more than ever, designers recognise the importance of turning their hand to become a real force for good. Put into practice, creating in this way can enrich your agency and the work you do. A real emotional investment is often at the core – working with charities can be fulfilling and rewarding in ways that commercial work simply isn’t. 

Creative studios of all sizes can make an effort to include charity work in their remit, and those that do it well are quite vocal about it. Commercial agencies
will always have one eye on the bottom line, and it can be difficult to identify which charities or social causes are a good fit for your team. Yet the knowledge that you’re making a real difference can be the catalyst for producing your best work (and can be a great way to spruce up your portfolio, see our favourite design portfolios for some inspiration on that front).

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Founder & director of Inkygoodness, Lisa is a published writer and arts journalist, focusing on creative business, graphic art and illustration and design education. Her words have appeared in Computer Arts magazine, Creative Bloq, Digital Arts and IdN.