Design with real content for a better UX

Before we dive into the benefits to the user experience, let’s clarify our terms a little.

First, while you’ll often hear people discuss this concept as “designing with real data,” I prefer to use content, as it better captures what a designer works with. After all, you wouldn’t normally refer to an image as “data,” would you? If it helps, you can think of content as “data in context.”

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John Moore Williams is Head of Content Strategy at Webflow