How we made Eurovision 2023's visual identity

Eurovision song contest 2023 visuals
(Image credit: Design Bridge and Partners and Starlight Creative)

For anyone who hasn't indulged in Eurovision 2023, first of all, where have you been? And second of all, you've really missed out. Even if you're not a fan of what is quite probably the greatest song contest in the world, you can at least appreciate the visual identity, which elevated the event through its fresh, fun and vibrant visuals.

As Ukraine won the contest last year and the UK came second, the UK was hosting on behalf of the Ukraine this year, which makes the collaboration between a UK team at Design Bridge and Partners (formerly Superunion) and Ukrainian agency, Starlight Creative on the branding all the more fitting.

Brand Impact Awards are now open (Image credit: Future)

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.