Going viral - what's it worth?

Annotated illustration of a sailor

On paper, having your artwork go viral online seems like the express ticket to success. If a piece of art gets shared by popular news outlets and social media pages, that means the creator is set to be inundated with 'likes' and new fans clamouring to buy their work, right? Not quite. While viral art, by its nature, can garner a lot of attention, the journey to fame is not as straightforward as it seems.

In a similar way to how sharing timely and talented fan art can get you paid, an image that goes viral can make artists money. But talking about the finances is tricky at the best of times. Chuck internet stardom into the mix and it becomes even more difficult to untangle exactly how much cash your art going viral brings in. 

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.