Why illustrators should care about copyright

Copyright and licensing are hardly words to lift the spirits and inspire creative energy, yet they are essential. 

There's an ever-growing consumer demand for great illustration. I may be biased, but I would say that illustration is the strongest visual communication tool in our increasingly image-based world. Its versatility and accessibility are integral to everything from books and websites, to packaging and advertising. Illustration is in our supermarkets, on our mobiles, in our libraries and on our clothes. A world without illustration is unthinkable, and it's copyright that supports it all.

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Ren Renwick is managing director of the AOI.