How Jaime Levy became a UX strategy guru

These days, most people know Jaime Levy from her book UX Strategy: How to Devise Innovative Digital Products that People Want, which is widely regarded as the definitive work on UX strategy, and published in six different languages.

But there’s much more to the American author, university professor, interface designer and UX strategist’s career to date. Here she reveals how she started out.

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Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.