How to become a YouTube sensation

how to become a youtube sensation [Image: Gerd Altmann on Pixabay]
[Image: Gerd Altmann on Pixabay]

Whether you’re demonstrating the finer points of illustration or handholding viewers through a UI design tutorial, YouTube offers the perfect platform for sharing your talents with the world – and with 1.9 billion logged in monthly users, we really do mean the world. Over half of YouTube visitors use the site to work out how to do things they’ve not done before, so making your own videos is a great way to position yourself as an expert in your field, sell your work and bring in more clients.

But how do you compete with the millions of other videos on the ever-growing behemoth that is YouTube? True, you could choose an alternative platform like Vimeo and access a smaller, niche audience. But you'll probably want more than the basic membership, which will cost you money (YouTube is free) and you may not appear high in search results, as Google favours YouTube videos. 

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Helen is a freelance writer, editor and mid-century obsessive who has spent more years lovingly dotting Is and crossing Ts than she will admit to.