How to build a brand the KLF way

The KLF – also known as The Justified Ancients of Mu Mu, The JAMs, The Timelords, The K Foundation, 2K and K2 Plant Hire Ltd – were, for a brief period in the late 1980s and early 1990s, a notorious and mysterious force in pop music.

Variously described as art terrorists, situationist pranksters, geniuses, anarchists and scam artists, The KLF hold a unique place in modern popular culture. Who else would burn a million quid, and then sign a 23-year moratorium on talking about why?

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.