How those awesome retrofuturistic logos were created for Apple TV's Hello Tomorrow

Hello Tomorrow! logo design; three posters showing an imagined luna property company
(Image credit: AppleTV / Mortal Media / Matt Stevens)

Hello Tomorrow! may not be the biggest hit on AppleTV, but look on the brightside, it features some of the most exquisite logo design to hit the small screen in a long time. The designer behind the imagined 1950s sci-fi show's logos, posters and signage is Matt Stevens, and he tells me exactly how it all came together.

As a graphic designer from an agency background, someone used to a lot of process, time and attention to crafting designs that are 'just right' working on a TV show "was very seat of our pants," laughs Stevens. "It was really about generating lots of ideas quickly. And not being too precious with it early on. And I think that for me as a logo designer, I had to let go a lot of you know, that the love of that process and just kind of go with the flow.

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.