Creative consultancy FranklinTill delivers in-depth analysis of the colour palettes for the coming year.
Cut Trough, New Geology by Jorien Wiltenburg
Blue is the least naturally occurring of the primary colours. And in this era of conscious living, it might be expected that we would witness a rejection of the often synthetic shade. However, as the effects of humanity on the planet become ever more evident, and the implications of the anthropogenic geological era are realised, blue might well be starting to become the new (un)natural.
Mankind’s relentless burning of fossil fuels, burying of plastics and mining of raw materials has had an irreversible impact on the geological make-up of our planet. As a result, we are beginning to witness the exploration of waste as a source of raw material, a search for alternative mining processes, and a re-evaluation of our current definition of nature.
Cut Trough, New Geology by Jorien Wiltenburg
Since the mid 20th century, approximately six billion tons of plastic have been manufactured. Much plastic ends up in our oceans and landfills, and its longevity can be seen in some unexpected ways. After travelling to Kamilo Beach, a polluted stretch of sand on Hawaii’s Big Island, geologist Patricia Corcoran and artist Kelly Jazvac discovered a new material they call Plastiglomerate – a mix of plastic and beach sediment, including sand, wood, coral and basalt rock.
Plastiglomerate has the potential to become the fossil of the future, signalling the impact of human pollution while also serving as a permanent marker of the Anthropocene era in our planet’s geological record. The work of multidisciplinary designer Jorien Wiltenburg further speculates on the impact of the Anthropocene era.
In Cross Section Geology, part of Wiltenburg’s New Geology project, Wiltenburg explores our changing planetary landscape through geological cross-sections made from beach and city rubbish. The objects question and redefine our perception of nature and its inherent aesthetic and palette.
Tamed Dandelion by Studio Gutedort
It’s not only the earth’s make up that is being altered by discarded plastic waste, but also that of the ocean. Whole islands of plastic built by natural gyres are emerging, and designers are taking inspiration from this modern flotsam and jetsam, and looking at ways to limit the effects of plastic waste in the oceans.
Studio Swine has explored the possibilities of turning floating waste back into useful products. Sea Chair, made in conjunction with Kieren Jones, used a retired fishing trawler to harvest plastic waste from the sea, which an onboard factory transformed into chairs.
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
A new plastic-based palette acknowledges our anthropogenic future. Natural materials are redefined by the earth’s altered geological make up, and softened plasticised blues and greys are reclaimed from the earth and sea.
