10 hand-drawn logos that put typography at the forefront
Martin Schmetzer specialises in hand-drawn logos; take a look at 10 type-tastic examples.
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You could follow every pro guide to logo design and carefully choose a colour scheme for your logo design but there's one thing you can never really 'learn' – putting your own stamp on the creations. Sweden based designer, illustrator and artist Martin Schmetzer is a pro when it comes to putting his own mark on his designs.
Creating bespoke, hand-drawn logos, he always puts typography at the forefront of his designs. Usually working with a simple black and white colour scheme, the swirls and shapes manage to do most of the talking. Whilst he often plays around with type – including this reimagining of the Grand Theft Auto typeface – he mainly focuses on branding.
We've selected a few of our favourite logo designs from Schmetzer over the past few months. Combining a number of different companies, he always manages to stick to his own unique style. Take a look here if you're after some serious typography inspiration.
Have you seen any inspiring logo designs recently? Let us know in the comments box below!
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
