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10 hand-drawn logos that put typography at the forefront

hand-drawn logo designs

Martin Schmetzer's hand-drawn logo designs have won him clients across the world

You could follow every pro guide to logo design (opens in new tab) and carefully choose a colour scheme for your logo design (opens in new tab) but there's one thing you can never really 'learn' – putting your own stamp on the creations. Sweden based designer, illustrator and artist Martin Schmetzer (opens in new tab) is a pro when it comes to putting his own mark on his designs.

Creating bespoke, hand-drawn logos, he always puts typography at the forefront of his designs. Usually working with a simple black and white colour scheme, the swirls and shapes manage to do most of the talking. Whilst he often plays around with type – including this reimagining of the Grand Theft Auto typeface (opens in new tab) – he mainly focuses on branding.

We've selected a few of our favourite logo designs from Schmetzer over the past few months. Combining a number of different companies, he always manages to stick to his own unique style. Take a look here if you're after some serious typography inspiration.

hand-drawn logo designs

hand-drawn logo designs

hand-drawn logo designs

hand-drawn logo designs

hand-drawn logo designs

hand-drawn logo designs

hand-drawn logo designs

hand-drawn logo designs

hand-drawn logo designs

Have you seen any inspiring logo designs recently? Let us know in the comments box below!

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Sammy Maine
Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.