5 steps to commercial brochure design that works

Product brochure printing is always a collaborative project between client, designer, photographer, copywriter and printer, and will likely include both printed and digital collateral. It is crucial that everyone involved is on board and has the same vision, so take time at the outset to brainstorm ideas, research the competition and make sure that you're all on-brand. Don't forget to talk to your brochure printing professional before you start too, so that you know what practical options are available to you.

In this article, we focus on the various elements of a typical product brochure, and show you ways in which you can pull these disparate parts together into a cohesive and beautiful whole.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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