How to design a promo for an imaginary brand

When designing for a brand, whether it be an established one or a startup that you’re taking the creative lead on, consistency across all touch points is key. 

It’s essential that any design relating to the brand is instantly recognisable and so all the elements must be consistent.

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Luke is a creative director, visual designer and digital artist, who works at THG Studios in Manchester as creative director of beauty. He previously worked for Future Publishing, where he was art editor of leading magazines such as Guitarist, T3 and Computer Arts.