How to fulfil a creative brief for Red Bull

To promote three new flavours of Red Bull launching in the Canadian market, Scott Martin – aka Burnt Toast Creative – illustrated a map of Canada filled with Red Bull-sponsored events. This would form an online game where players had to find cans hidden among the scene. Martin explains…

Toronto-based agency Trevor/Peter contacted me after finding my portfolio on Behance. They were interested in the fun, colourful flavour that my work has. They commissioned me on behalf of Red Bull Canada to create a drawing loosely based on a map of Canada.

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