Industry expert reveals what the future holds for illustration

There was probably a time when an institution like the Connaught Hotel in London, a venue marinated for generations in establishment values, would have commissioned an artist to fill a prominent space in its hotel.

Yet when brand consultancy The Partners was asked to rebrand the premises, they used the work of illustrator Kristjana S Williams to visually anchor the project. The large-scale illustration featuring images of the Connaught's history was played out in other touchpoints in the hotel – from the in-room menu to complementary bags and 150 other pieces of collateral.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.