Live-action illustration turns Facebook comments into art

By Creative Bloq Staff
( Computer Arts )
published

Artist Matt Johnstone created something quite unique to celebrate Volvo UK reaching 100,000 likes.

Reaching a social media milestone like 100,000 Facebook Likes is something to celebrate. But rather than just cracking open the champagne, Volvo UK (opens in new tab) commissioned Matt Johnstone (opens in new tab) to create a unique live illustration.

Using comments from Volvo's UK’s Facebook fans around the theme of '100 reasons to love Volvo', Johnstone created a one-of-a-kind artwork, as shown in the video above.

He worked at Volvo’s UK office, developing 100 drawings which were combined into one large piece of artwork. "I intended to create an illustration in which people can really study all the different ideas and explore the details on close inspection," he explains. "And hopefully there is a sense of playfulness too."

See more inspiring work over on Matt Johnstone (opens in new tab)'s website.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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