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InDesign plugin aims to simplify digital advertising

The world of digital media is an evolving one, and one of the challenges is making digital tablet or mobile adverts that engage with readers, rather than just replicating the print experience. Now a new InDesign plugin has been launched aiming to help creatives do just that.

The plug-in, which has been tested across major digital platforms, including The Guardian and The Telegraph, enables designers to create interactive digital adverts, and distribute them to major publishers and platforms, from a single location.

AdBeetle enables ad designers to take their original print files and create interactive copies with them, for any tablet or mobile phone, regardless of size or platform. The ads are then exported as packaged HTML 5 files and can be sent to the publisher for inclusion in their magazine app.

Artwork can be reviewed by publishers or agencies and amended unlimited times within the AdBeetle workflow. The interactive adverts will run on any platform that supports HTML, including Adobe DPS, PixelMags, Tigerspike, Pugpig and Mag+.

Learn more at the AdBeetle website (opens in new tab).

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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