7 ways illustration can help brands stand out

Illustration can help give a brand personality. It can make a brand more playful, more charming, more accessible or more beautiful – perhaps even all of the above. But unfortunately, brands don't always get it right.

Embracing the latest illustration trends is rarely enough to achieve standout – if anything, it'll achieve the opposite. And while more timeless illustration styles can be effective for some, it's all about picking what's appropriate for the brand. 

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.