HelloGiggles' elegant redesign focuses on community

Launched back in May 2011, lifestyle website HelloGiggles has developed into a positive online community with a focus on female empowerment. Co-founded by actress, musician, and occasional contributing author, Zooey Deschanel, the desktop and mobile websites have been given a fresh new look since being acquired by TimeInc.

Community is at the heart of HelloGiggles, with a wealth of user-generated content covering beauty, fashion and lifestyle published every day. To keep this focus in mind, and to ensure that the platform is set up for the long term, design agency Edenspiekermann created a new interface design concept and art direction.

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The new design helps to capture the HelloGiggles personality

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.