How to use colour and typography in marketing

A conveyer belt of products going through a machine that colours them in

Most of us have a general idea of colour theory - the idea that particular colours in branding can trigger certain responses - but how much of it is fact and how much is fiction? To help you get to the bottom of just how much colour and typography influence the buying choices of consumers, MDG Advertising have put together this animated infographic.

On the face of it, colour theory seems to make sense. Red is a bold colour, so it's fair to assume that it helps to communicate a sense of urgency. Meanwhile blue has come to signify competence thanks to its calming effect. Without any data to back it up though, colour theory can quickly wither under the gaze of a managing director who already has their own design ideas in mind.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.