The Coke logo you've (probably) never seen before

Coca-Cola is often held up as the epitome of branding, yet its logotype seems to break many of the rules of identity design. Based on Spencerian script - a 19th century form of handwriting - it is fussy, detailed and anything but simple.

However it is balanced and has plenty of charm. As designers seem to have rediscovered over the last decade, hand-rendered script brings a human quality to any piece of work. That could be why the soft drink company's logo has lasted over 126 years. But is has taken some strange turns on the way...

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.