It appears it's all systems go when it comes to logo design in 2016. Hot on the heels of Microsoft's new logo for Bing, Google has rebranded its semi-secret research facility, Google X. Now christened as the even more cryptic X, this subsidiary of Google's parent company Alphabet also comes with a new logo.
X, the research facility famed for experimenting with futuristic technologies like Google Glass, driverless cars and drones, is now represented by a vibrant two-tone letter X that confuses the eyes with its optical illusion-style shading.
Quite why a secret research lab needs a distinctive logo isn't clear, but it's sure to generate strong opinions from designers who reacted to Google's controversial new logo last year.
The new name, however, reflects that X is separate from Google. This is a big benefit for investors who were growing concerned about the interchange of finances between the two different businesses.
So is this rebrand a clever piece of design work or a further step in the direction of cartoon villainy for a notoriously intrusive technology company? Let us know in the comments!
Liked this? Read these!