Google's top secret lab gets a new logo

Google X logo design

Google X just got more enigmatic and more stylish

It appears it's all systems go when it comes to logo design (opens in new tab) in 2016. Hot on the heels of Microsoft's new logo for Bing (opens in new tab), Google has rebranded its semi-secret research facility, Google X. Now christened as the even more cryptic X, this subsidiary of Google's parent company Alphabet also comes with a new logo.

X, the research facility famed for experimenting with futuristic technologies like Google Glass, driverless cars and drones, is now represented by a vibrant two-tone letter X that confuses the eyes with its optical illusion-style shading.

Quite why a secret research lab needs a distinctive logo isn't clear, but it's sure to generate strong opinions from designers who reacted to Google's controversial new logo (opens in new tab) last year.

The new name, however, reflects that X is separate from Google. This is a big benefit for investors who were growing concerned about the interchange of finances between the two different businesses.

Google research

The new logo is yet to appear on the Google research site

So is this rebrand a clever piece of design work or a further step in the direction of cartoon villainy for a notoriously intrusive technology company? Let us know in the comments!

Liked this? Read these!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.