10 famous logos and their hidden meanings

The fact that you instantly recognise the logo show just how powerful the original design is

The fact that you instantly recognise the logo show just how powerful the original design is

When it comes to logo design (opens in new tab), you know you've succeeded when your wordmark is instantly recognisable, even when it's recreated with totally different words.

Swedish designer Victor Hertz (opens in new tab) plays on this idea brilliantly in his series of 'Honest Logos', revealing - in his own words - "the actual content of the company, what they really should be called".

Naturally, our lawyers have advised us not to comment any further. So we'll leave you to make your own mind up about whether Hertz is being unduly cynical or astutely perceptive in these logo alter-egos...

Have you seen a good logo design parody? Share it in the comments!

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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity (opens in new tab), published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.