Typography lovers are either going to love or hate this. Here, Spanish designer Jabier Rodriguez (opens in new tab) set himself a task to complete a logo design for each typeface that inspired him - using a completely different typeface.
Entitled 'Typography vs. Logotypes (opens in new tab)', the project took Rodriguez a few days to complete. Tackling fonts such as Baskerville, Helvetica and Times New Roman, he chose an entirely different font to make up the typeface logo.
It's clearly a counterintuitive approach but the results are intriguing. What do you think - let us know in the comments below!
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Have you seen an interesting typography project in the wild? Let us know in the comments box below!