Reimagined Harley Davidson logo

We love this typography-inspired logo design

We love this typography-inspired logo design

Typography and logo design (opens in new tab) are some of our favourite things here at Creative Bloq; so when the two collide, we couldn't be happier! Here, freelance illustrator and graphic designer Marcelo Schultz (opens in new tab) has crafted this brilliant personal project to put his own twist on the iconic Harley Davidson logo.

Marcelo's initial sketches

Marcelo's initial sketches

Based in Curitiba in the south of Brazil, Marcelo works as the art director at DDQ Design (opens in new tab). He has recently worked with the likes of Nike, Supra footwear and Threadless, we wouldn't be surprised if Harley Davidson snapped up this logo in a heartbeat.

Watch this! The making of:

The logo was completely crafted in Adobe Photoshop CS6 (opens in new tab) after Marcelo had sketched out his initial ideas. The stunning typography is certainly a treat for the design eye. We can't wait for Marcelo to undertake some more personal projects!

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What do you make of Marcelo's reimagined logo? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.