Typographic illustrations for Ford's new ad campaign

and is better logo

Martin Schmetzer shows off his dilligent typography skills

Stockholm based artist Martin Schmetzer was approached by Team Detroit to design a few typographic illustrations for car giant Ford's latest venture - Ford Social. As an artist specialising in hand-drawn typography with a high level of detail and diligence, Schmetzer has created two really rather wonderful logos.

Focusing on Ford's motto - 'there are times when less is more.
And there are times when more is more' - Schmetzer focused on creating a series of illustrations using the phrase 'and is better'.

The grand scheme of the design makes Schmetzer one talented typographer. The swooping shapes, careful outlines and intelligent use of colour enables these typographic illustrations to give Ford a fresh, updated, yet classic look.

and is better logo

and is better logo

and is better logo

and is better logo

and is better logo

and is better logo

and is better logo

and is better logo

See more about the project via the And is Better tumblr.

Like this? Read these!

What do you make of these designs? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.