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Typographic illustrations for Ford's new ad campaign

and is better logo

Martin Schmetzer shows off his dilligent typography skills

Stockholm based artist Martin Schmetzer (opens in new tab) was approached by Team Detroit (opens in new tab) to design a few typographic illustrations for car giant Ford's latest venture - Ford Social (opens in new tab). As an artist specialising in hand-drawn typography with a high level of detail and diligence, Schmetzer has created two really rather wonderful logos.

Focusing on Ford's motto - 'there are times when less is more.
And there are times when more is more' - Schmetzer focused on creating a series of illustrations using the phrase 'and is better'.

The grand scheme of the design makes Schmetzer one talented typographer. The swooping shapes, careful outlines and intelligent use of colour enables these typographic illustrations to give Ford a fresh, updated, yet classic look.

and is better logo

and is better logo

and is better logo

and is better logo

and is better logo

and is better logo

and is better logo

and is better logo

See more about the project via the And is Better tumblr (opens in new tab).

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