logo research: 5 things to ask before you start to design

A designer doing logo research to design a logo
(Image credit: DragonImages via Getty Images)

Logo research is essential. The logo design process doesn't start in design software or even in a sketchbook. There are several things you should ask before you start to design a logo if you want to have the best chances of success. 

Proper research can help ensure that you fully understand the problem at hand so you can design a solution that you can present with confidence, armed with the knowledge you need to back up your decisions. That's more likely to help you get approval from your client quickly if not first time) and to help the project succeed in the real world. In comparison. 

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Ian Paget

Ian is an accomplished logo designer with over a decade of experience in the field. He is recognised for his ability to create striking and effective logos that communicate the brand's essence. Ian is also the host of the popular Logo Geek Podcast, where he shares his expertise and interviews other leading designers and marketing experts in the industry, as well as author of the book, Make a Living Designing Logos. Through his work, Ian has established himself as a respected voice in the design community, and his passion for the craft is evident in everything he does.

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