The 5 traits of killer apps

This article first appeared in issue 241 of .net magazine – the world's best-selling magazine for web designers and developers.

If I had a dollar for every time I heard, ‘I’ve got a killer idea for a killer app,’ I’d be a millionaire. Coincidentally, a million is also approximately how many mobile applications budding entrepreneurs have to contend with to develop an audience for a new app.

But the market does exist. Globally, more people own a mobile phone than a toothbrush (source: Mobile Marketing Association Asia) and apps are being downloaded by the billions. Mobile app downloads doubled in 2012 to 46 billion and are expected to reach 310 billion by 2016 (Gartner).

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