Google’s 'mobile friendly' initiative

Google has announced GoMo, an initiative that aims to get more companies to make their sites mobile-friendly. The GoMo website is split into sections that showcase why mobile sites matter, test an existing site’s rendering on mobile, and provide resources to help you build a mobile site.

In a press release, Wapple, one of the companies partnering with Google on the initiative, said that Google earlier this year reported 79 per cent of its largest advertisers lacked a mobile-optimised site. "This initiative from Google is exactly what is required for advertisers to maximise return on investment on mobile,” said Rich Holdsworth, Wapple CEO.

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