Get to the top of Google!

This article first appeared in issue 238 of .net magazine – the world's best-selling magazine for web designers and developers.

Sure, you know about SEO. You might not be an expert, per se, but you have a good understanding of the basics: title tags, clean URLs, text-based design and so on.

Even if you’re more of an expert than most, just as often it’s what you don’t know about SEO that will hurt you.

Many webmasters found this out the hard way in February 2011, when Google’s Panda update was released. Many of these same webmasters were hit again little more than a year later, when the search giant’s Penguin update followed – targeting low-quality, spammy link-building tactics. What they thought was SEO worked for a little while, and then turned out to be less than optimal. Sites were penalised; traffic and revenue lost, and so-called ‘SEOs’ fired.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.